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Governance
Version 2.4
This guidance was last updated on 17 May 2024
Overview
This refers to the system of rules, practices, and processes by which a company is directed and controlled. It essentially involves balancing the interests of a company's many stakeholders, such as shareholders, management, customers, suppliers, financiers, government, and the community. These are a few points about what good corporate governance means to BrandPipe:
Structure and Control: Corporate governance establishes the framework for how a company operates. It includes guidelines for decision-making, accountability, and transparency. At BrandPipe the 2 co-founders have equal control over business operations so every major decision is double-handed; there's no tyranny permitted here!
Shareholding: The Directors are equal shareholders meaning no action impacting a commercial relationship can be executed without consensus (one shareholder’s interests cannot be favoured over another).
Technical Posture: BrandPipe operates, administers and oversees its operations using cloud-based infrastructure, management, planning and communication tools that ensure transparency across the organisation.
Decision Making: BrandPipe’s primary ethos is one of integrity, teamwork and fairness to empower its personnel to make key decisions in a group setting and execute instructions that are fair to both client and company.
Board of Directors: The board of directors plays a pivotal role in corporate governance. It oversees the company's strategic direction, monitors management, and ensures compliance with legal and ethical standards. For the most part Geoff Slaughter leads on these issues, taking advice from professionals and experienced hands to then make recommendations to Theo Radu, the second co-founder.
Stakeholder Alignment: Good corporate governance aligns the interests of shareholders, directors, management, and employees. It fosters trust with investors, the community, and public officials.
Long-Term Viability: Effective governance promotes long-term financial viability, opportunity, and returns. It also facilitates capital raising and can lead to increased investor appetite. For now, BrandPipe is 100% privately owned but it continuously reviews its place in the universe and whether it should have external backers. Regardless, we adaopt transparency in our finances and share this with our key clients so they can see first hand that we are an efficient lean operation (and also sensitive to cash-flow).
Risk Management: Corporate governance includes risk management practices to minimise potential financial loss, waste, risks, and corruption. You'll find much to read about here in the ethics and CSR section of this portal.
In summary, good corporate governance creates transparent rules, guides leadership, and contributes to our resilience and long-term success.
External reading
- Corporate Governance: Definition, Principles, Models, and Examples. https://www.investopedia.com/terms/c/corporategovernance.asp.
- What is corporate governance? - CGI. https://www.cgi.org.uk/about-us/policy/what-is-corporate-governance.
- Corporate Governance (overview). https://www.frc.org.uk/library/standards-codes-policy/corporate-governance/corporate-governance-overview/.
Downloads
Further resources and materials
All of our policy documents and templates are available to download from our Compliance Portal Document Library. Please note that the online version published in the Compliance Portal is always the most up-to-date.
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Please read our Data Protection and Privacy notices before continuing. Downloads may contain information concerning BrandPipe employees (such as name and contact information and details pertaining to their role at BrandPipe