4 day week
The BrandPipe Group has joined a growing list of pioneering UK employers voluntarily offering a 4-day working week to all its employees, where it has reduce working time to 32 hours including breaks with no reduction in pay, rather than creating fewer working days with longer shifts.
The 6-month trial began on Monday, 04 November 2024. It is being run by the 4 Day Week Campaign, flexible working consultancy Timewise, with research support from University of Cambridge, Boston College and The Autonomy Institute. The results, including those of BrandPipe will be presented to the new Labour Government in Summer 2025.
Headlines:
- This is a continuation of successful prior trials where the aggregate results are:
- 92% of companies continued after the trial
- Commercial and performance metrics improved across the board
- 71% reduction in employee burnout
- There was a substantial decline (57%) in the likelihood that an employee would quit, dramatically improving job retention.
- There was a 65% reduction in the number of sick days
How BrandPipe has been preparing:
- Arranging new working patterns
- 6-weeks of workshops
- participation in the research study for Boston College and
- new prioritisation strategies and tools
Why we are doing this:
- The commercial argument is strong: higher performance, lower burnout, people retention and compelling offering to future jobseekers
- The people argument is strong: work-life balance, mental wellbeing, better productivity, quality and decision making through greater rest and recovery
What this means for clients:
- There will be no decrease in skills coverage or "net availability"
- There will be a BrandPipe SME and decision maker available to clients in all key areas across the working week
- BrandPipe is staggering rest days, and each team member’s responsibilities are shadowed by another
- Email signatures will be updated to show each team member’s availability
